Calendar of important Google 2019 updates

Calendar of important Google 2019 updates

Google updates happen at least several times a year. Each time the changes are made, they translate into confusion in search results. Getting acquainted with the Google algorithm updates so far helps to understand the essence of SEO activities.

In recent years, most of the updates have focused on on-site issues. For example, such as mobile device adaptations or factors related to content quality. That is why technical SEO is becoming so important nowadays. In practice, this means that optimising the website for mobile devices and content is one of the cornerstones of successful SEO activities, without which achieving high positions on Google may be very difficult.

This article will be constantly updated with the appearance of further important updates.

What are Google algorithm updates?

Google updates are the changes that the world’s largest search engine successively introduces into its algorithm. They affect the way the algorithm evaluates pages when generating a list of search results. What changes are implemented into the algorithm translates into what actions need to be taken to increase visibility in organic results.

It is worth knowing that Google’s search engine constantly introduces changes to the algorithm. In fact, there are smaller or larger updates almost daily. Once in a while, however, Google makes very large and significant modifications. These are the ones I will write about later in the article.

Google does not always share all the information about the changes it makes with subsequent updates. If there are any details in social media or on the official blog, they are usually very laconic. In such a situation, it is the SEO community itself, on the basis of its own observations, that draws conclusions about what news has been implemented. Moreover, most often Google does not inform in advance about planned improvements, although this has happened several times. Thanks to that, website owners had a chance to prepare their websites for the upcoming changes.

“January 2020 Core Update” 12.01.2020

This is an example of a “standard” Google algorithm update. As with previous such updates, the overriding aim of the modification was to improve all search results in general without focusing on a particular industry. In an official announcement, Google informed that, as with previous updates of this type, the recommendations on how to avoid their negative effects remain the same.

BERT 22.10.2019

BERT stands for “Bidirectional Encoder Representations from Transformers”. This algorithm was created so that Google could better “understand” the language not only as a set of words, but as a logical whole. NLP (Natural Language Processing), or Natural Language Processing, enables words to be interpreted according to the order in which they appear in the keyword or the context in which they are used.

The BERT algorithm, like RankBrain, has made the quality of content published on the pages even more important than before.

September 2019 Core Update” 24.09.2019

As with the previous “Core Update”, this was quite a routine update, but it has received a lot of attention from the SEO community. The amendment was not targeted at a specific page theme. Furthermore, as with previous broad updates, the guidelines for improving site visibility remain unchanged. Among the main factors taken into account by the improved agorithm, the issue of the quality of the content published on the site has re-emerged.

Full implementation of the new version of Google Search Console 09.09.2019

This update did not directly affect how search results are generated, but was very important for the SEO industry. With the implementation of the new version of the Google Search Console it has gained not only a new look, but also new features. Unfortunately some report types are no longer available.

Limiting duplication of domains in search results 06.06.2019

This was one of the updates previously announced by Google. Its aim was to make search results more diverse. It concerned mainly the largest domains, which often appeared several times on the first Google page for one query. In practice, the impact of this update turned out to be less than expected and you can still see duplication of one domain in search results.

March 2019 Core Update” 03.06.2019

Another example of a “standard” algorithm update. Its purpose was not to eliminate a specific group of sites or an industry. The changes were to improve the overall quality of search results. Therefore, both positive and negative effects of this update could be seen on many pages.

In the official announcement, Google pointed out that the affected sites may have been mainly those with insufficient quality content.

Googlebot update 07.05.2019

This change concerned the Chrome browser engine, on which Googlebot works. Before it was introduced, the robot was based on the Chrome version marked as 41. This posed a lot of problems, which concerned the correct rendering of pages containing JavaScript. Since the introduction of this update, Googlebot has always worked with the latest version of Chrome browser. Problems related to JavaScript use and positioning.

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